Why do you think you and other Gen Z’ers are using Pinterest more often as a source of fashion inspiration as opposed to other sites or apps? To dive deeper into the fashion realm of the platform, I reached out to four girls who have created a popular social presence for themselves amongst not only Pinterest, but TikTok and Instagram as well, and have earned the love from the younger generation, inspiring them with their sense of style. “On Pinterest, Gen Z’s journey to discover their identity and passions is ever-present, as they open-mindedly save ideas to boards and find more along the way,” said Hwang in a public report. It's evident that with image sharing app, the younger generation is creating boards that reflect their dream lifestyle, along with how they wish to dress and present themselves. And when a girl with a fashionable look goes viral, her comments are often flooded with “What's your Pinterest account?”Īccording to Enid Hwang, Pinterest's community marketing manager, Generation Z is highly interested in aesthetics, with their search for the word ranking 447% higher than with Millenials. A simple scroll on fashion TikTok or YouTube and you will find a variety of videos where users are either re-creating “Pinterest outfits” or showcasing the outfits they love and have pinned to their boards recently. While Pinterest once reigned as the platform dedicated to all things DIY and party-planning galore, the fashion part of the website has seen significant growth recently amongst Generation Z.

Pinterest aesthetic outfits